Auto Top-Up & Balance Thresholds
Set a balance threshold once and keep your TikTok campaigns funded around the clock. When the balance drops below your threshold, the refill amount you chose is applied — so delivery is not interrupted by an empty account.
Available on eligible agency ad accounts, where supported and subject to applicable platform policies.
Example rule
Four Settings, No Manual Watching
Auto top-up turns balance management into a rule instead of a daily task.
Enable the rule
Turn auto top-up on for any eligible ad account you manage, one account at a time or across a whole Business Center.
Set your threshold
Choose the balance level that triggers a refill — for example $50 for small accounts or $1,000 for high-spend accounts.
Set your refill amount
Decide how much is added each time the threshold is reached, plus an optional daily or weekly cap for extra control.
Get alerted, stay funded
Every top-up and every threshold event is logged and notified, so your media buyers always know the funding status.
Find the Right Threshold for Your Spend
Enter your daily spend and balance to see how much runway your threshold really gives you.
Your settings
What this means
Cover at threshold
12.0 hours
Runway left when the top-up fires.
Trigger expected in
3.5 days
From today's balance at this spend.
Each refill covers
3.0 days
Days of delivery per top-up.
Top-ups per month
10.0
Expected refills at this spend.
This threshold gives a healthy buffer of roughly half a day to three days of spend.
Estimates only, based on the numbers you enter. Actual pacing varies with delivery, bidding and platform billing behaviour.
Funding Gaps Are Expensive
An account that stops spending mid-flight loses more than the paused hours.
No mid-flight pauses
Balance-driven pauses are one of the most avoidable causes of lost delivery. A threshold rule closes that gap without anyone watching the dashboard.
Protects learning momentum
Consistent funding helps campaigns keep gathering conversion signals instead of restarting optimisation after a stop-start cycle.
You keep the controls
Thresholds, refill sizes and caps are yours to set. Change them per account as budgets scale up or down.
Auto Top-Up Questions
What agencies and media buyers ask most about thresholds and automatic refills.
What is auto top-up?
Auto top-up is a balance rule you set on your ad account. When the available balance falls below the threshold you choose, a refill of the amount you set is applied so delivery is not interrupted by an empty balance.
What is a balance threshold?
The threshold is the balance level that triggers the refill. If you set a $50 threshold with a $500 refill, the top-up is triggered as soon as the balance drops under $50.
How should I choose my threshold?
A practical starting point is roughly half a day to one full day of planned spend. Accounts spending $1,000 per day usually set a higher threshold than accounts spending $100 per day, because the balance drains faster.
Why does running out of balance hurt performance?
When delivery pauses, campaigns can re-enter the learning phase and lose optimisation momentum. Restarting often means less stable costs until the algorithm gathers conversion signals again.
Can I get alerts instead of automatic refills?
Yes. You can use the threshold as a notification trigger only, so your team is alerted and tops up manually, or combine alerts with automatic refills.
Does auto top-up work outside business hours?
The rule is evaluated continuously, so it applies at night, on weekends and on holidays — subject to available funds and applicable platform policies.
Can I change or turn it off later?
Yes. Thresholds, refill amounts and daily caps can be changed or disabled at any time from your account, and your support contact can help you adjust them.
Is auto top-up available on every account?
Availability depends on your account type, funding method and market. Where it is not supported, our team sets up threshold alerts and assisted top-ups instead.
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